Insight Articles

Image - Now Published PBA Vol. 1 No. 2: September 2023

Now Published PBA Vol. 1 No. 2: September 2023

The latest issue of People and Behavior Analysis (PBA) Vol. 1 No. 2 September 2023 is now published!


Vol. 1 No. 2: September 2023

Discover more and find the latest insight, both conceptual and empirical research in area of people and their behavior in several context such as behavior in Business and Management, organization, social and culture, marketing, behavior economic, green behavior, Industrial psychology, educational psychology, consumer behavior, social psychology, from various countries:

1. Demonstrating Affection, Empathy and Playful Engagement as Factors Influencing Parental Discipline Strategies
Author: John Mark Asio

2. What are the key dimensions of organizational culture? Evidence from Indonesia
Author: Johannes Buntoro Darmasetiawan, Rapina Rapina

3. The Influence of Work Environment and Job Embeddedness on Organizational Citizenship Behavior in Digital Media Businesses
Author: Syahida Aulia Sakinah, Muhardi Muhardi, Hendrati Dwi Mulyaningsih

4. SADvertising: Relationship of Emotional Marketing Campaigns to the Brand Awareness and Purchase Decision of Different Generations
Author: Jaecee Tanaya, Dyanne Digno, James Harvey Langurayan, Irvin Perono

5. Academic Superstitions of Pre-Service Teachers: Input Positive Mental Attitude Promotion Program
Author: Ivy Mae Credo, Rhenshayne Adoptante, Razeline Grace Dela Paz - Olaje, Resha May Espinosa, Ruel Bonganciso