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Image - Now Published IJMADIC Vol. 2 No. 2!

Now Published IJMADIC Vol. 2 No. 2!

The International Journal of Marketing and Digital Creative (IJMADIC) proudly announces the publication of its latest issue, Vol. 2 No. 2!

https://journals.researchsynergypress.com/index.php/ijmadic/issue/view/147

This edition features five compelling research articles that delve into the profound connections between Marketing and Digital Creative. These articles offer invaluable contributions to the field, from social media utilization of microbusiness to distribution personalization on brand recall.

Delve into the world of scholarly exploration and uncover valuable research encompassing both theoretical and practical dimensions, contributing to the advancement of Marketing and Digital Creative across a diverse topic.

1. Social Media Utilization of Microbusinesses in A Component City in Northern Philippines

Authors: Audrei Ceazar E. Binuluan, Sherry Joy D. Gonayon, Aleya Mae R. Mabborang, Ma. Ruiza C. Panaligan, Khamylle Cate C. Sia, Rizza V. Ramos, Karen Joy A. Catacutan

https://journals.researchsynergypress.com/index.php/ijmadic/article/view/2157

2. Marketing Practices of a Private Higher Education Institution in the Philippines

Authors: Jojie R. De Ramos, Jesus P. Briones

https://journals.researchsynergypress.com/index.php/ijmadic/article/view/2381

3. The Impact of Student Attachment on University Reputation: An Analysis of Perceived Quality and Perceived Value

Authors: Efi Fitriani

https://journals.researchsynergypress.com/index.php/ijmadic/article/view/2328

4. Comparative Analysis of Tiktok Marketing based on Buyer and Seller Perceptions

Authors: Heppy Agustiana Vidyastuti

https://journals.researchsynergypress.com/index.php/ijmadic/article/view/2330

5. Distribution Personalization and Content Decentralization on Brand Recall

Authors: Josephine Diana S. Campos, Jofrey R. Campos

https://journals.researchsynergypress.com/index.php/ijmadic/article/view/2205